Roger Dale reflects upon a writing by George Ritzer that explain how subsections of society have adopted the ideas and mentality of the fast food industry. “McDonaldization” is a term coined by Ritzer that illustrates the characteristics such as predictability, calculability, efficiency, and control that are essential in the way corporations like McDonalds do business. Dale argues that this ultra-efficient mentality has spread into other institutions of capitalist societies, however he focuses on the school system in particular. According to Dale, McDonaldization may have turned learning in the school system into more of a systematic process that prevents students from attaining a deep and holistic understanding of school material. Due to McDonaldization school administration arguably has developed a more mechanistic view of how people should learn. For example, by encouraging the use of more technology in class, and exerting more control over what teachers can teach the school system has become more methodical and systematic than it used to be.